Built to Ride. Driven to Represent.
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ABOUT
At FORMA, my focus is supporting shops and teams with real, in-the-field solutions that drive growth and long-term success.
Whether it’s product support, merchandising, training, or seasonal planning, I’m here to make sure you have what you need to do your best work.
FORMA is built on a mission that keeps me grounded:
- – Leave the bike industry better than I found it
- – Make wholesome choices and operate with integrity
- – Create meaningful, lasting change for everyone involved
This work is personal—and I’m proud to partner with people who share that same mindset.
Scott Peele, Founder of FORMA – Field Operations Rep & Marketing Agency
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